“Form is often what draws people to the product or experience of your brand,” says Tristan Le Breton, Creative Director of 99designs by Vistaprint, the global creative platform connecting clients with graphic designers all over the world. “You just cannot deny the power of the Nike swoosh,” she says, describing how the sensations of movement, energy, forward momentum and performance all coalesce in Nike’s famous logo. It was during her time at Nike, however, that Jennet first grasped the immense power that form can lend to a brand and those associated with it. ![]() ![]() Now, while running her own studio in Brooklyn, she lends her densely patterned solutions and wispy hand lettering to projects of varying scales, from a Puma custom shoe design to an intricate illustration for an Airbnb all-over-print. Jennet has long dedicated herself to the art of form, designing graphics for apparel at Nike and later as part of the merchandising team at Universal Music.
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